DigitalNews Today: Cihan Group Announces Launch of Sendible in Nigeria

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Cihan Group Announces Launch of Sendible in Nigeria

Thursday, August 13, 2015

Lagos, Nigeria - Cihan Group, a leading digital media consulting firm and the solutions partner to Sendible, a global leader in social media management and marketing software, have announced the launch of Sendible in Nigeria. The partnership presents a tremendous opportunity for Cihan Group to provide its clients’ customers with highly personalized digital experiences in real time through the Sendible social media management and marketing Platform.

Sendible is a social media management, monitoring & analytics platform that helps companies manage their social media presence more efficiently. Sendible is an all-in-one social media management & marketing platform which will enable businesses and agencies in Nigeria to engage with customers across multiple social media channels from a single dashboard, monitor brands, competition and deploy effective content marketing.

Sendible allows users to simplify social media interactions with a view to engaging with customers, generating and developing sales leads and gaining valuable marketing insights on world leading social media sites, such as Facebook and Twitter. It allows users to post, monitor, perform sentiment analysis, enables auto-following and auto-responding, and provides in-depth, detailed analytics on an extensive range of social media platforms. This partnership will enhance Cihan’s ability to help clients across all industry practices, execute Connected CRM by understanding their customers and serving them the ideal experience while boosting its technology infrastructure and backend analytic insight capabilities.

Celestine Achi, Chief Digital Strategist, Cihan Group

It features a host of new benefits, including social CRM, a unique feature that enables users to identify and understand prospects via social media channels. Sendible 360 is the only tool fully integrated with PeerIndex, an API that gives users more detailed analytics on profiles in terms of location, influencers, content shared, interests and followers, in order to segment and target prospects on these important variables.

Sendible’s partnership with Cihan Group is predicated upon the global quality of Cihan Group’s digital strategy development and implementation across the digital space and partnership with some other global digital brands such as The Cihan Group Votigo Social Media Contest Platform, US and Liquidnet, UK.

“One of the challenges that businesses face is reaching the right customers in the right way and managing social media can be daunting for any business, given the number of channels, users and amount of content generated. From online reputation management and customer service, to engagement and lead generation, however, the benefits of successful social media marketing plans are immeasurable,” says Gavin Hammar, CEO and founder, Sendible.

“Our partnership with Cihan Group is strategic as he brings with him not just an indepth digital media skills, but the web and tech knowledge that our target audience needs and wants as the media world shifts. It also allows us to more closely integrate social media management into the traditional PR landscape in Nigeria.”

Commenting on the partnership, Celestine Achi, the CEO and Chief Digital Strategist said: “I’m excited about our partnership with the top-tier social media management and marketing platform company and most especially for the launch of Sendible in Nigeria” “Working in partnership, Cihan and Sendible are uniquely positioned to stretch what’s possible in terms of delivering highly personalized and optimized experiences across channels to every individual and organization. Not only are we at the top of our field in Nigeria, but the Sendible platform represents the complete social media management platform around. It is my goal to make sure the users of the platform have the tools to not only generate online buzz and engagement for their campaigns, but also to turn a great publicity launch into a long-term mileage through real time analytics and monitoring that the platform enables.”

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