DigitalNews Today: Be Digital Sendible. Be in Control of Your Brand

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Be Digital Sendible. Be in Control of Your Brand

Monday, August 10, 2015

We don't have a choice on whether we Do social media, the question is how well we Do it - Eric Qualman
Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.

Social Media continues to expand and change with new applications appearing every day. Its indefinable nature speaks to its ability to transform how we engage and interact with our audience in the digital age within the growing social enterprise.

In developing nations like Nigeria, the social enterprise have materialized in unprecedented capacities leading to disruptions in the traditional communication and marketing models and the recent political campaign revolutions that took the entire world by storm.

As social media revolution continues in its indefinable nature and today’s audience become much more ubiquitous than one could ever imagine, having a scalable social media management enterprise to manage this revolution and play smart on the digital space has more than ever become a subject of priority and is what the brand of tomorrow, the new media journalist, the Public Relations Professional, the CMOs and the social media manager inclusive should be more concerned about.

The speed at which these conversations are developed, amplified and syndicated by these newly emerged media creators – especially via social media – challenges traditional communications models, and demands a real-time, enterprise-wide system to keep messages, on point and integrated within a single point. An estimate of 5 Exabyte of content are created daily across the social enterprise giving the ubiquitous audience the power to shift control of your online reputation from your hands to theirs or your competitors.

However, the sheer volume of managing different social media profiles and the big data available can be daunting, and many organizations aren’t equipped to gather it, let alone analyze it to develop business intelligence or engage with the audience. And here comes in the power of the Sendible social media management platform with its magical tools that enables you to share compelling compelling contents that cuts through the clutter of noise.

As a digital strategist, my winning campaigns have been made much easier with Sendible which brings together the management and marketing of social media content in a single platform, making content marketing and data management across the social enterprise more integrated, more fulfilling and more impactful while enabling you to monitor mentions and measure same.

Find below 7 strategic advantages the Sendible platform enables for the ubiquitous individual faced with ubiquitous devices on one hand and for the brand or agency of today who wishes to leverage on its powerful tools:

THE 7 MAGICAL SENDIBLE ADVANTAGES (Extracted from the Sendible platform)
The Sendible Dashboard: Time is of essence for the ubiquitous entity. Why would you waste your valuable time and resources relying on multiple tools to effectively manage social media for your brand? “Sendible makes it easy to effectively engage with new and existing audience across multiple platforms, monitor your brand and track results from one dashboard. No other tools needed. Getting started takes less than 60 seconds and you now can prove the effectiveness of every piece of content you distribute. Quickly identify messages that resonate best with your audience and reach the most people.”

Publish to multiple social networks & blogging platforms: Sendible's easy-to-use composition tools, allows you to effectively create content that displays beautifully across all social networks and blogs. With Sendible you can now easily distribute messages to all of your social networks, blogs and mailing lists with a single click. Sendible's robust scheduling features make it easy to plan your social media strategy in advance and get insight analysis on your posts to suggest the best time for optimal engagement.

Workplace Collaboration: This is a great way for teams of all sizes to efficiently manage social media at scale. Seamlessly manage interactions between management, team members & multiple clients or create user hierarchies, manage permissions and setup approval workflows. For instance, you can assign time-sensitive tasks to other team members and departments. Spot a negative comment about your brand on social media? Assign this to the relevant person on your team for a rapid response or approve content before it's published on the social web.

Analytics: Evaluate the effectiveness of all of your social media activity. Sendible monitors your social profiles and content to produce great-looking, in-depth reports - with your own branding. Measure traffic as a result of your social media efforts and analyze data across multiple social profiles and channels and easily build presentation-ready reports with detailed analytics while keeping your clients in the loop with scheduled email reports.

Monitoring: With countless numbers of conversations happening across social networks every minute, it's impossible to manually track every mention of your brand, competitor or industry term. It's even harder to understand the overall sentiment of those posts without reading each one. That's where Sendible comes in. Monitor what's being said about your brand on blogs, news, social networks and in comments. Sendible's sentiment analysis tools highlight which mentions you should be responding to. This gives your business the edge. Every mention is an opportunity.

Sendible CRM tool helps you to generate leads from social media and convert opportunities into actual sales. Sendible's sophisticated prospecting tools enable you to build profitable relationships by targeting and collecting prospects on social media, based on specific interests and needs.

Sendible helps you manage the entire sales process from lead generation right through to nurturing and closing. With advanced prospecting tools that help you generate leads at scale along with Email and SMS marketing capabilities, Sendible provides you with all the tools needed to generate measurable results from social media.

Mobile: This is the power of sendible's social media dashboard at your fingertips that allow you to manage, monitor and measure your social media on the go! Post or schedule content to all of your social media accounts, blogs and mailing lists from the palm of your hand. Access reports and analytics on the go.

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