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Tuesday, June 23, 2015

While the digital world is abuzz with the glitz and glam of social media, email marketing is still the competent workhorse of the digital marketing world. Social media experts celebrate a consumer shift towards widgets, applications and desktop content as opposed to email marketing. Yet aficionados of email marketing say that email marketing is the most cost-efficient medium, with the best return on investment (ROI).

Social media has received a lot of attention in the online marketing world this year – and now the latest news is that online search is also going to change: Search engines will now include and consider social media content in their rankings.

What does this mean for your business or organisation?

If you’re not doing so already, it’s time to build up your social media presence – and why not incorporate your social media and email marketing efforts? It’s what we refer to as smart communications – and it’s why we’ve created the social share tool.

What is social share?
Social share enables you to publish your email newsletter straight to your social media accounts where it will appear as your status with a link to your full newsletter. The update will appear automatically on your profile and in your followers’ home page updates, without you having to log in and post the tweet manually.

What are the benefits?
Social media acts as word of mouth in the online environment, thus social posts boost your brand’s online presence. Publishing your newsletter socially exposes you to a new, wider audience and can garner more email newsletter subscribers, especially as you’re engaging with this potential market on a more personal level. All this increased online and social exposure is an ideal way of boosting sales!
Email marketing is a great way to grow your business since you can reach a large number of people for a very low cost. Plus, the variety of content you can send is almost limitless!

However, you can’t just send out a bunch of emails telling people how great your product is. This tactic will quickly get you added to the spam filter and there goes your chance of landing in the inbox for that person ever again.

Therefore, you need an email marketing strategy! Below are 5 strategic ways to use email marketing campaigns to help you grow your business.

#1 Offer Referral Rewards
Word-of-mouth grows your business. Advertising is great, as is online marketing; however, it is word-of-mouth that can goes the farthest because people trust their friends and will take their recommendations seriously.

Therefore, offer your current customers referral rewards via email and watch your business grow! You get more business and your current customers are rewarded for their loyalty. It’s a win/win for everyone.

#2 Have a Contest
Running a contest is a great way to engage your email audience. Be sure to offer a prize that will be considered valuable enough to warrant participation. Otherwise, your email may end up deleted.

You could run a social media contest where each post about your company on social media earns the user an entry. You could do a sweepstakes where they must click on a link within your email that takes them to a landing page on your website where they can enter. There are a number of ways to run your contest.

Be creative. Find something that suits your particular company’s needs. If you need help coming up with your contest, our marketing professionals here at TotalCom would be happy to help. We have experience in email marketing and can help you find the perfect solution.

#3 Include a Hashtag and Start a Social Media Conversation
Take the conversation beyond email and into the social media arena using hashtags and offering social sharing options in your email campaign. Make your customers feel included in the latest trend. Encourage them to post using the hashtag on Twitter, Facebook, and Google+.

To effectively utilize this strategy, be sure your content is relevant to your customers. Include current events, for example.. People are only going to engage in the conversation if it’s worth sharing. Consider the “Tweet factor” when composing your email.

#4 Use Drip Email Marketing to Nurture Your Leads
During a drip campaign a sequence of emails are sent out to your prospective clients. What is great about a drip campaign is that you can set up certain actions taken by the user to change the course of the campaign.

For instance, if your goal is to have people join a particular group, you can set up a sequence of 5 emails that will be sent over the course of 5 weeks. If at any point the user joins your group, the emails will cease.

Drip campaigns are a great way to help nurture your leads and keep your business top-of-mind until they make a buying decision.

#5 Make Your Call-to-Action Obvious
You want to make sure you give your email recipient an actionable next step. Your call-to-action doesn’t need to be a subtle hint. It needs to be a bold declaration.

You can use a clickable link for your call-to-action to make it easier for the user. For example, if your call-to-action is “Like us on Facebook today!” make those words a clickable link that takes the reader to your Facebook page where they can easily hit the “like” button.

If your call-to-action is for them to call for an appointment, include the number in big, bold numbers. Do everything you can to make following the call-to-action easy. Don’t require the reader to work to complete it or they may decide it’s not worth the time.

Interested in Email Marketing?
Do you need help growing your business? Email marketing could be the solution you’ve been looking for.

Contact me today and find out how I can help grow your business with proven marketing strategies
or sign up for a free trial  using my CihanMail tool

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